About
Story first.
I'm Richard Kelly, a director and creative consultant in the Dallas-Fort Worth area. I make documentaries, commercials and engaging social content for brands and people who want to develop a real connection with their audience.
A lot of my work is with creators, athletes and public figures. Their schedules are full, so I take production off their plate: planning, shooting, editing and delivering a quality story that bridges the gap between brand and creator. The brand gets work it can use, the creator gets something that sounds like them, and neither side has to carry the heavy lifting. I like bringing creators and brands together so the work feels true to both.
A majority of the work on this site I filmed and edited myself. This keeps production and travel costs down, makes quick changes and adjustments easy, and I'll often work with regional production support teams where necessary.
I work directly with brands, marketing teams, small businesses, creators and their management, and I partner with agencies and production companies. Whatever the project, my job is to make it easy.
How I work
Story first.
Every project starts with what the audience should feel and remember. The tools come after that. Sometimes it calls for cinema cameras, sometimes it's shot entirely on a phone, and often it's a mix of both. It has to feel real.
A crew sized to the project.
You get the team the work calls for, with regional support where it helps, and a fast turnaround.
One shoot, many cuts.
We use all of the footage, not just enough to make one video. A single day of shooting can become a full campaign and rollout: the hero film, social cuts, vertical versions and stills.
What I make
Creator and brand partnerships
Sponsored films and social content that fit the creator's voice and the brand's goals.
Documentary
Larger storytelling told across films and series. I work as director and producer or director of photography where needed, and I edit the documentaries I shoot.
Commercial and branded
Brand films, product launches, campaigns and corporate stories.
Small business
Helping small businesses develop their voice and build the key pieces of content they're missing.
Artists
Music videos, tour documentaries and show recaps.
Social
Vertical and short-form cuts made for the feed, alone or alongside a main film.
Podcast and studio
Podcast and video studios built and run in the client's own space.
Events and photography
Keynotes, event recaps and brand photography.